Match has a free version, but the general consensus is that you need a paid subscription to have any luck on it. That's a hangover from the early days of online dating, when paying for membership to a site meant you were serious about settling down. But my friends and I have long since come to the conclusion that you might be a little too eager to find a significant other if you're paying to get dates, particularly given the abundance of free dating apps. There are definitely paid features on some dating apps that are worth the price, but I've yet to be able to justify shelling out cash for love.
Age-based niches: These sites are for people of a specific age. Baby boomers are overwhelmingly turning to the web to find a mate. Sites like Match.com and POF.com offer members a chance to search specifically for the age group that interests you, but SeniorPeopleMeet.com and OurTime.com are the two largest sites designed specifically for the baby boomer market.