According to the Pew Research Center, public perception of online dating has become more and more positive. As more people use these services, more research becomes available showing us exactly how and when people use them. In 2016, Business Insider reported dating apps saw a big spike in usage on the first Sunday of every year. Presumably that's when people are done celebrating New Year's Eve and are trying to make good on resolutions. The spike in usage continues through Valentine's Day, with another even higher spike right after. These are good times to use dating apps because of the spikes in traffic. The odds of getting a match increase.
The experts say: For those nervous about dating, this site puts the control in your fingertips allowing you access to thousands of profiles and the ability to chat to potential dates at the rate which works for you. It is well known and therefore attracts a wide demographic, allowing you to widen your dating pool or limit it with their advanced matching facility.
The site has profile verification options to ensure you are matching with real people and not fake profiles. On top of that, the site has a Smart Match system that essentially allows it to learn your preferences the more you use it, and the option to send a “Mega Flirt” that reaches dozens of inboxes every 15 minutes. It's a site you won't easily grow bored of that aims to help you become a better dater.