Dating and finding love shouldn't be difficult. That's why at the NEW Spark.com, we focus on providing the highest quality online dating experience from day one by requiring that all of our members take a short, but detailed personality test called the Color Code. We also require all members to have a photo and allow all of our members to respond to emails.
With the right approach, a tried-and-true strategy, and an open heart and mind, finding love online can be fun, not stressful. To make it even easier for you, we’ve researched, tested and tried each of the top dating apps to give you the best insight on what to expect. From industry legend Match to international favorite Zoosk, consider this your official guide to finding love online.
This app wants to find you more than just a one-night stand or a cool-for-the-summer situation. That said, you're going to have to work for it. To join, you have to fill out an extensive survey, and you can't see photos of your potential matches unless you pay to subscribe. If you're out to spend more time finding your mate, eharmony is a good (if more costly) option. That is, as long as you're not looking for a same-sex mate: That's not an option here.
There’s a lot of science that goes into our matchmaking process. We dig deeper to get to know you better while identifying matches with the highest potential for a successful relationship. This is what separates us from our competitors. We search among millions of singles based on Key Dimensions that are crucial for relationship success – our secret sauce is the way we understand who you are and who you match best with using the latest technology.
Now has a messaging feature, but chats are only visible for two hours if you and another user stop talking. You get four free access keys when you sign up, which increase your chances of meeting new people. If you want more, they're available for purchase. When you buy a Gold Key, you get unlimited access to all of the app's premium features for 60 hours.

‘If you’ve had a great date, let them know. Trying to act aloof by waiting three days after a date to get in touch doesn’t work in today’s age of instant communication. In fact, only 4% of people think you should purposely wait before replying to a message from a date. If you enjoyed the date, don’t be afraid to send them a quick message and let them know that you’d like to see them again.’
How does it work? Mysinglefriend.com is the brainchild of TV presenter Sarah Beeny and it works by each member on the site being put forward and described by a friend. The site aims to get rid of the ‘cringe factor’ associated with having to big yourself up through your online profile and makes it more of a fun community, where like-minded people can chat, meet and potentially fall in lurve.
One thing to note if you don't fall into the cis-hetero dating pool: While most of the apps reviewed here are inclusive, there are those that are friendlier to the LGBTQ community than others. For example, OkCupid goes beyond forcing users to choose between being a male or female, including options like Hijra, genderfluid, and two-spirit. If you're a man seeking a man or a woman seeking a woman, you'll want to steer clear of eharmony: It doesn't even give you the option of a same-sex match.
How does it work? If you are serious about looking for that special thing called love, then this is the site for you. eHarmony take this match-making lark very seriously, making them one of the best online dating sites around. They’ve even patented The eHarmony Compatibility Matching System. That’s right. They’ve taken 35 years of research to come up with a Relationship Questionnaire and pride themselves on matching users with people who are actually compatible with them.
One new dating scene app caters specifically to queer women. HER, available for free in both the Apple App Store and Google Play, serves as a place where female-identified and non-binary people can connect to find both friends and dates. You can sign up using your Facebook or Instagram account and swipe through profiles to find people in your area. The app is also a place to coordinate and find queer events like parties and meetups. User profiles show you photos, names, a person's sexual preference and physical attributes. Much like Tinder, once you match with a person, you can chat in the app's messaging component.
There's even a specialized app for creative people looking to meet other artists and creators. Raya is free to download but then becomes membership-based. First, you fill out an application, which is then reviewed by a committee of people and an algorithm. You may be put on a waitlist for a short time while your application is reviewed. Once you're accepted, you need to sign up for a one-, three- or six-month auto-renewing membership plan. As a member, you also have to agree to a code of conduct in an effort to keep interactions respectful and cordial. As the website puts it, it believes using technology to meet someone should feel safe and exciting. Because of its exclusivity, the app has become well-known for its famous users. We weren't able to get a membership, but several blogs and reviews circulating online claim the app has been used by the likes of Cara Delevingne, Ruby Rose and Demi Lovato.

The dating industry online, is a very serious and competitive business, so to distinguish themselves from others, several sites have created features which are specially designed to help their members. Some of these sites provide counselling for relationships, while others focus on live events offline for their dating members, and others offer the opportunity for their members to buy gifts for others! While these features are excellent, it is good to remember that an active, large database of members, is the most promising feature.
‘When dating online or in person, be wary of anyone who seems to be asking for a lot of your personal informal early on. Don’t share any details such as your address, birth date or financial information. If a match is asking a lot of questions of this type, let them know that you’re not comfortable sharing that information and report them if you have any suspicions about their true motives.’
OkCupid.com creates a unique online dating site environment by putting heavy emphasis on member participation. Matches are identified by your profile and your responses to a series of questions generated by other users. Each match question is made up of four parts: the question, the answers you’re willing to accept from your matches, a rating of how important the answer is to you, and an optional explanation of your response. The more questions you answer, the smarter OkCupid gets at recommending matches for you. It is free to use; paid options are available that include additional site features. While OkCupid is a free online dating site, users can pay (starting at $4.95 a month) to filter out people who are unattractive or overweight. An unusual, possibly controversial feature.
Tinder is a bit less of a comprehensive matching site the way you might think of one. It's a little more...to the point, as it were. It's a mobile app only (iOS and Android). You're presented with images for each of your potential matches, and with a swipe or a tap, you can either dismiss them entirely or add them to your "like" list, full of people you may want to contact for a date. You have to log in via Facebook—Tinder uses Facebook to do its heavy lifting, and uses your likes, shares, and other profile information to help match you up with other users. Once you do though, you're off to the races liking and dismissing people. If someone you liked likes you, then you can communicate. If not, keep trying. It's probably the simplest approach to online match-making ever, kind of a blend between an online matchmaking site and speed dating.

Sharon Kroll and fiancé Lee Wallender are the Seattle-based writers and dating experts behind The Dating Gurus. Kroll said it’s easy to get lost in the sea of possibilities when online dating so it’s important to limit the number of sites you’re on to three and make sure you’re not spending all day checking them. It’s also important to make the first message you send count.
Another strong option if you're just on the hunt for no-strings-attached action is XMatch. As you'll clearly see if you visit the site, XMatch is all about giving you a taste of the "XXX action." With more than 75 million members, the hookup-centric site will serve up a ton of possible sex partners in your area, whether it's someone who shares your specific kinky desires, or other people also looking for no-strings attached sexy hookups.
Eharmony is a great dating site for every Canadian looking for true long lasting love. The Compatibility Matching System narrows your search to men and women who share same interest and lifestyle. In order to receive daily matches you need to take the quiz with questions regarding your personality, hobbies and occupation. If you want to find out more about dating you can follow their blog.
Within the first three hours of signing up, Happn welcomed me with 68 users it said I had crossed paths with, even though I hadn't left my apartment all day. It might be helpful if you're looking to date your immediate neighbors (or Uber drivers), but I struggle to see why this is much of a draw when competitors like Tinder already show the distance between you and other users. Frankly, if I saw a cute guy in a coffee shop, I'd rather just approach him than check if he's on Happn. The app seems designed for people who don't want to use online dating but who also don't want to approach people in real life. Pick a lane.
Tinder is one of the most popular dating apps out there for a number of reasons, but first and foremost, because everyone’s on it. As of 2014, Tinder boasted a whopping 50 million users. The app popularized the swipe right for yes and swipe left for no format, simplifying the online dating process to a small finger motion. When two people swipe right on each other, it’s a match, they start chatting, and then it’s off to the races.
‘If you’ve had a great date, let them know. Trying to act aloof by waiting three days after a date to get in touch doesn’t work in today’s age of instant communication. In fact, only 4% of people think you should purposely wait before replying to a message from a date. If you enjoyed the date, don’t be afraid to send them a quick message and let them know that you’d like to see them again.’

If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.


The dating app Wingman takes matchmaking into the 21st century. With this app, you can create a dating profile for your friend and tell the world how amazing they are. Along with selecting the most flattering photos of your friend, you get to write their bio. It can be hard to self-promote and this app eliminates that problem. Once you set up a profile, the app is pretty similar to Tinder; you simply swipe through user profiles to find folks you think might be compatible with your friend. Like the profile you created, those you flip through are monitored and used by the friends of the person actually going on the date. If they think it’s a match that might work, you can facilitate a conversation or a meet-up.
Even free dating websites and apps give you the option to sign up for a premium option, which does in fact cost you. Premium options cost about $10 each month for basic service, or if you want more effective pairing with people you’re more likely to get along with for an average of $40 per month. You could also pay less if you purchase a membership for several months at a time.
eHarmony was one of the pioneers in the online dating space, and -- while I haven't personally used this one -- we all remember the pitch, thanks to years of TV commercials: The service matches couples based on "29 dimensions" of compatibility (as determined by a thorough relationship questionnaire). While you can review the profiles of your prospective matches for free, you'll need to pay to unlock the full features of the service. But that comes with a guarantee: If, after three months of paid membership and communicating with at least five members, you're not satisfied, eHarmony will refund your money. Despite a rocky road that eventually involved a high-profile lawsuit, the site finally added same-sex dating in 2013, too. I have mixed feelings about using the site myself, but the site is at least technically more inclusive now.
It's been decades since the inception of online dating in the early 1990s, and not only have companies transformed their metrics and algorithms, but the perception of online dating has shifted, too. While the popular conception of online dating in the early 2000s was that it was dodgy and best-suited for singles who had trouble finding a partner in the traditional way, that way of thinking has changed in recent years as mobile phones with dating apps have become the hookup option for millennials.
If you’re tired of the back and forth of trying to schedule a date that works with your busy schedule, check out Now, an app built specifically to make that easier. Available in the Apple App Store and Google Play, it matches you with people based on your schedules. This probably isn't the best app for finding a meaningful connection, as it's based solely on you having free time simultaneously with another user, but it's a good way to schedule a lot of dates and have a lot of fun. 
‘A first date is your opportunity to get to know your date – and for them to get to know you. While we all want to present the best version of ourselves, dressing in a way that feels unnatural is guaranteed to make you feel uncomfortable and is likely to put a damper on your date. Wear something that you’re comfortable in and that reflects the real you.’
There's even a specialized app for creative people looking to meet other artists and creators. Raya is free to download but then becomes membership-based. First, you fill out an application, which is then reviewed by a committee of people and an algorithm. You may be put on a waitlist for a short time while your application is reviewed. Once you're accepted, you need to sign up for a one-, three- or six-month auto-renewing membership plan. As a member, you also have to agree to a code of conduct in an effort to keep interactions respectful and cordial. As the website puts it, it believes using technology to meet someone should feel safe and exciting. Because of its exclusivity, the app has become well-known for its famous users. We weren't able to get a membership, but several blogs and reviews circulating online claim the app has been used by the likes of Cara Delevingne, Ruby Rose and Demi Lovato.
eHarmony is where relationship-oriented daters love to go, as the site is responsible for 4% of U.S. marriages. Co-founded by clinical psychologist Dr. Neil Clark Warren, eHarmony is probably most known for their exclusive 29 Dimensions® of Compatibility test — which is composed of four categories: Character and Constitution; Personality; Emotional Makeup and Skills; and Family and Values. For no cost, you can fill out your information, take the questionnaire, and receive like-minded matches.
FriendFinder.com isn’t just for finding buddies. Its primary function is to help you find someone special. The site has a lot of features worth exploring, including chat rooms, message boards, blog posts and an exclusive magazine. There’s plenty to do and a real sense of community. The more you get involved, the more you’ll get from your experiences on the site and the more people you’ll be likely to meet.

When someone wants to register on a dating site, they will first need to create their profile online. A few sites have long questionnaires which help to generate a detailed profile of their character, and these are valuable for those who want a life-partner, marriage, or a soul mate. Other sites just want your basic information, such as hobbies, likes, dislikes, age, and occupation.
OkCupid is willing to work to find you a mate. Throughout the signup process, it gathers enough information on you to make informed decisions before recommending potential dates. It's a good happy medium between eharmony, which makes you answer a litany of questions before signing up, and Zoosk, where you can browse after entering the most barebones of data. Better yet, OkCupid lets you do a lot for free, including messaging other members.
Once you've installed these apps and signed up for the services, get ready for a barrage of notifications and email. Some, like daily match suggestions, are helpful, while others, like alerts that tell you every new "like" you get, can just be annoying. The good thing is you can easily tweak these alerts by drilling down into the settings menus in each of the apps.
I was on Clover for quite some time, but had since forgotten it existed until I started to compile this list. It strikes me as a less-successful hybrid of OkCupid and Tinder with a relatively small user base, even though I live in an urban area with plenty of people who use a wide variety of dating apps. Clover says it has nearly 6 million users, 85 percent of whom are between the ages of 18 and 30.
It is time to start sending messages to people in your area! Be original. If you just copy and paste the same message to every person you want to talk to, it will be obvious that you did not take a particular interest in them. Sending the personalized messages will make you seem more interested in each person and give you a much better chance of getting a response.
No honorable mentions this week because the nominees dropped off pretty quickly after that - but there were plenty more nominees if you're looking for more than these five. Head back to the call for contenders to see them. One thing we'll note though—more than a few people pointed out that with dating services, you do hand over a ton of personal information when you fill out these questionnaires and fill out your profile. That's a lot of information being harvested from you, especially in the case of the free services, that's used for who-knows-what. That said, you are trading that information for a service that the dating site provides—helping you find a match. Just be eyes-open about that transaction before you sign up and fill out all the things. Finally, when you do get into online dating, don't forget toi make time for it to get he best possible results, and of course, be on your best behavior.

Free to join. Plenty of Fish is one of the biggest online dating sites in the world with over 40 millions users. It works by asking users to take a special POF Relationship Chemistry Predictor test, which measures self-confidence, family-orientation, self-control, social dependency and “easygoingness.” You’re then matched to those most compatible to you.


eHarmony which operates the following site eHarmony.ca is another trusted dating site in Canada. In fact, this site is unique in that it is the only one that uses a scientific approach to match the singles with high compatibility characteristics. In some cases with other traditional dating sites, people often meet with other partners who are not compatible with their interests. Therefore, the good part about this site is that it does all the work for you by narrowing the matches to suit your interests.
Last on the list is Match.com. Match was the first online dating service, and as such has one of the biggest pools of daters to choose from. They’ve also recently redesigned the service so the experience is much more smooth. Match offers a lot of profile customizability and long essay sections for sharing personal information. If you’re good at writing about yourself, then Match may be the site for you.
Eharmony is a great dating site for every Canadian looking for true long lasting love. The Compatibility Matching System narrows your search to men and women who share same interest and lifestyle. In order to receive daily matches you need to take the quiz with questions regarding your personality, hobbies and occupation. If you want to find out more about dating you can follow their blog.
Features for introverts: You can really be yourself on OkCupid. Whether you're looking for the relationship of your dreams, a one-night stand, or a sham marriage (seriously, we’re not judging), OkCupid doesn't care unless you're being a jerk about it. On OkCupid, you’re more than just a photo, you can share stories, your passions, and pretty much anything else you want and feel totally at home. 
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