We created three made-up online dating profiles and spent five days trying out each service and monitoring the responses our fake profiles received. We created a woman seeking a man, a man seeking a woman and a woman seeking a woman to make sure our data was well-rounded. All three profiles were similarly generic: They were white with bachelor’s degrees with low to midrange full-time jobs. To create these accounts we had to make fake email accounts and, for some sites, fake Facebook accounts and phone numbers as well.
"People didn’t have mobile phones and laptops, and the process was people would go home, log on slowly, see who had written to them and write back," she says. "The courtship process was a lot slower, so it took quite a while to get from the first interaction to actually going on a date. Plus in those days, there was a stigma associated with online dating. You did not tell people you met your spouse, or partner, or even a date online."
The site has profile verification options to ensure you are matching with real people and not fake profiles. On top of that, the site has a Smart Match system that essentially allows it to learn your preferences the more you use it, and the option to send a “Mega Flirt” that reaches dozens of inboxes every 15 minutes. It's a site you won't easily grow bored of that aims to help you become a better dater.