That being said,  services you pay for usually provide some extra user value to justify the price tag. There’s usually more advanced matching algorithms along with other bells and whistles, and because you must pay to use them, they tend to attract people who take online dating a little more seriously. Of course, many free sites have matching systems that work just as well as (if not better, in some cases) their paid competitors, and each dating website or app tends to have its own unique aspect that makes it stand out.

eHarmony which operates the following site eHarmony.ca is another trusted dating site in Canada. In fact, this site is unique in that it is the only one that uses a scientific approach to match the singles with high compatibility characteristics. In some cases with other traditional dating sites, people often meet with other partners who are not compatible with their interests. Therefore, the good part about this site is that it does all the work for you by narrowing the matches to suit your interests.

"People didn’t have mobile phones and laptops, and the process was people would go home, log on slowly, see who had written to them and write back," she says. "The courtship process was a lot slower, so it took quite a while to get from the first interaction to actually going on a date. Plus in those days, there was a stigma associated with online dating. You did not tell people you met your spouse, or partner, or even a date online."
How does it work? There are no gimmicks or USPs with DatingDirect. In fact, it’s fairly similar to our old friends Match, mentioned above. You can start looking at potential dates for free, then when you like the look of someone and fancy striking up a conversation, you need to subscribe. Like a lot of the best online dating sites, it also has a handy instant messenger service which makes chatting to your matches easy and breezy.
How does it work? If you are serious about looking for that special thing called love, then this is the site for you. eHarmony take this match-making lark very seriously, making them one of the best online dating sites around. They’ve even patented The eHarmony Compatibility Matching System. That’s right. They’ve taken 35 years of research to come up with a Relationship Questionnaire and pride themselves on matching users with people who are actually compatible with them.
Free to join. Plenty of Fish is one of the biggest online dating sites in the world with over 40 millions users. It works by asking users to take a special POF Relationship Chemistry Predictor test, which measures self-confidence, family-orientation, self-control, social dependency and “easygoingness.” You’re then matched to those most compatible to you.

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One of the most interesting and detailed profiles out there, combining normal multiple-choice answers with questions that use images. There is also input from Dr. Helen Fisher. Noted anthropologist, human behavior researcher, and relationship expert. This online dating site uses many graphics when asking questions and displaying answers. This makes it easier and faster to understand the question or answer. Approximate cost for one month: $50.00.
The site operates based on search, rather than any fancy, undisclosed matching algorithm. This means you can search the entire member database, and the number of members you can see in a week, day, or hour is never limited. Profiles have various areas to express your personality, and can be made as detailed (or brief) as you want. There are also useful questionnaires that give you insight into your own personality traits and compatibility skills, meant to help your online dating game regardless of the site you end up using the most. The site incorporates seven ways to discover other people, the most useful of which is with standard or advanced searches (done by who's online, by city, by new users, by contacts, and by favorites).
Hinge focuses on common connections that you and a potential partner share on Facebook. Which is great if you trust the judgment of your friends and family. Of course, some of us are trying to meet new people, far removed from our everyday lives. (Hinge may have gotten the hint, since you no longer need Facebook to sign up.) The app also asks questions to help you match with better connections, which can be a plus for serious relationship seekers. 
I was on Clover for quite some time but had forgotten it even existed until I started to throw this list together. I felt like it was a less successful hybrid of OkCupid and Tinder, and I also felt like the user base was pretty small, even though I live in an urban area with plenty of people who use a wide variety of dating apps. Clover says it has nearly 6 million users, 85 percent of whom are between the ages of 18 and 30.
eHarmony was one of the pioneers in the online dating space, and -- while I haven't personally used this one -- we all remember the pitch, thanks to years of TV commercials: The service matches couples based on "29 dimensions" of compatibility (as determined by a thorough relationship questionnaire). While you can review the profiles of your prospective matches for free, you'll need to pay to unlock the full features of the service. But that comes with a guarantee: If, after three months of paid membership and communicating with at least five members, you're not satisfied, eHarmony will refund your money. Despite a rocky road that eventually involved a high-profile lawsuit, the site finally added same-sex dating in 2013, too. I have mixed feelings about using the site myself, but the site is at least technically more inclusive now.
This site zoosk.com is also very popular among singles looking for love. Zoosk is currently comprised of over 40 million users worldwide, and it offers quite a number of dating services. Users of this particular site are treated to valuable services such as online dating as well as relationship advice in a bid to improve their dating experience. Singles can choose their best matches in a secure manner through this site.

Our findings are in line with 2016 Consumer Reports data that found users were most satisfied with OkCupid over numerous other dating services. With free dating apps becoming more popular thanks to Tinder, people are gravitating toward predominately free online dating services. Setting up your profile is fun because of the unique questions you’re asked, like what your ideal date would entail and whether you’d prefer to be weird or normal. You also answer these questions from the perspective of your ideal mate to ensure you are paired with compatible people. Along with up to six photos, you can also add more information to your profile about your lifestyle. In our tests, OkCupid gave us the most matches. On top of that, about half of them were an 80 percent match or higher, meaning they are much more likely to be a compatible match. To eliminate the likelihood of being bombarded with too many messages, you can only see messages from users you’ve “liked,” which we thought was a clever feature. The free mobile app is also well designed and easy to use.
As you might have guessed from the name, coffee beans are the currency of Coffee Meets Bagel, and you earn them through daily logins and other activities. The site is very reward-driven, giving you a limited number of matches each day, based first on the mutual friends you share on Facebook, with the number of matches increasing each consecutive day you log on. With the extra beans you accumulate, you can show interest in another group of potential matches who aren't necessarily your handpicked matches of the day, but with whom you may share common interests. The concept of matching people based on mutual friends isn't new, but because of how the dating platform is designed, it simply works well — as in, without being creepy or overly forward. 
eHarmony is where relationship-oriented daters love to go, as the site is responsible for 4% of U.S. marriages. Co-founded by clinical psychologist Dr. Neil Clark Warren, eHarmony is probably most known for their exclusive 29 Dimensions® of Compatibility test — which is composed of four categories: Character and Constitution; Personality; Emotional Makeup and Skills; and Family and Values. For no cost, you can fill out your information, take the questionnaire, and receive like-minded matches.
Happn takes location-based dating to the next level. This hyper localized dating app serves up people that you’ve physically crossed paths with. Yep, that’s right. No more missed connections, or, at least, that’s the hope. Happn has a very quick setup through your Facebook account, then you’re free to start sending off those likes. Not too much to say, except that it tends to skew younger and there may not be  very many people on it if you’re in a more rural area, but it’s great for cities.
The app does an incredibly good job at collecting feedback from singles, using it  to help increase your rate of success. Members are given a report card-style dashboard that shows them why users liked or passed on their profile, down to the specific reason, such as low-quality profile pictures, as well as offering ways to improve their likelihood of getting “liked.” For any online dater, this dashboard alone is a good (and free) tool to gauge how their profile is performing compared to others.
Since our last round of testing, the dating app Hinge has gained lots of popularity. Founded in 2012, it's similar to Tinder but emphasizes matching you with people you share Facebook friends with. Once you’re out of Facebook connections, you start seeing potential matches you have fewer friends in common with. You're able to see each user's job, educational background, physical traits and a short biography. Scroll through users and select the ones you'd like to get to know better. If that user likes you back, you're connected via the app's messaging platform.
Features for introverts: The SmartPick can really be your best friend, serving as the best icebreaker.  If both you and someone you're interested in both vote "yes" on each other's profiles, the SmartPick feature will let you know the good news by email and shoot you a message in your Zoosk inbox. Another good option is the Super Send feature, which could help eliminate the scary feeling from being the one to make the first move. Choose a message to break the ice, then allow Zoosk to blast it out for you using Super Send. If someone indicates they're interested by writing back, then you get to view each other's profiles.
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