Founded in February 2015, The Heart Market is an online matchmaking service that helps users find prospective partners. Their primary platform is hosted on the web, but access to the site is also available on mobile and tablet devices. They strive to make their online dating site as safe as possible by carrying out background checks on all applicants.

We spent five days trying out 10 different online dating services to figure out which one is the most effective and affordable. That meant monitoring three fake profiles for 24 hours, collecting match data and using the features of every website and app. We looked at which websites give free access to other users’ profile photos and messaging, and whether you have to pay to access extra features. For on-the-go dating, we also used apps and evaluated them based on how user-friendly they are.     


I was on Clover for quite some time but had forgotten it even existed until I started to throw this list together. I felt like it was a less successful hybrid of OkCupid and Tinder, and I also felt like the user base was pretty small, even though I live in an urban area with plenty of people who use a wide variety of dating apps. Clover says it has nearly 6 million users, 85 percent of whom are between the ages of 18 and 30.
Zoosk offers a variety of different features to help you find dates in the way that best suits your style. The search function allows daters to set advanced filters and screen for other singles that fit any number of different criteria from religion to height to education. Daters can also look for matches through SmartPick, which offers singles that are algorithmically picked for you based on your in-app activity, and Carousel, which is a feed of singles that say yes or no to based on a trimmed down profile view. All of these come together to offer a diverse online dating experience.  
For instance, the date for pay website SeekingArrangement released a report in March 2019 that found are more than 2.7 million students in the United States who have used the website to help pay for college. Broken down by college, Georgia State University is the fastest growing sugar baby school. With websites like SeekingArrangement, users are on the same page in terms of what each party is seeking. One is there for companionship and the ability to help take care of someone while the other is there for companionship as well as financial stability.
Within the first three hours of signing up, Happn welcomed me with 68 users it said I had crossed paths with, even though I hadn't left my apartment all day. It might be helpful if you're looking to date your immediate neighbors (or Uber drivers), but I struggle to see why this is much of a draw when competitors like Tinder already show the distance between you and other users. Frankly, if I saw a cute guy in a coffee shop, I'd rather just approach him than check if he's on Happn. The app seems designed for people who don't want to use online dating but who also don't want to approach people in real life. Pick a lane.
Why it's awesome: Rather than being thrown into an endless pool of profiles, EliteSingles lets you pick out exactly what you're looking for. You'll be given a limited number of matches curated for you using 29 extremely detailed, professional-level algorithms based on the popular Five Factor Personality Test. They'll even show you your own results in comparison to those of potential matches to see how you stack up. Like eharmony, the stuff to fill out is pretty lengthy — but that's what you want if you're looking for a lasting relationship, and this helps ensure that you aren't swiping through tons of people that aren't your type. Slow and steady wins the race, right?
Chemistry is a popular dating site that has over 1.6 million visitors each month. An interesting thing regarding this site is the Personality Test. It will allow you to understand better who you are and what you look for in a relationship. Another great thing is that you do not need to worry about the awkward first talk with a complete stranger. Once you are interested in meeting somebody you will receive fun and unique activities to flirt and discover more about each other.
Once you pick that perfect selfie and write paragraphs to sell all your best attributes to your future mate, it's time to start browsing. This is where the big differences between these apps are apparent. For instance, Tinder, with its famous hot-or-not swiping interface, makes it quick and easy to find your next date. Bumble, on the other hand, puts all the power in the woman's hands; men can't even contact a woman unless she's expressed interest first. Others, like OkCupid, have robust profiles that let you dive deep into a user's personality (or at least the one he or she has decided to present to you), before you decide to go on the pursuit.
As a result, when considering what's available these days in free online dating terms, the message is pretty clear: Finding people online to go on dates with doesn't cost you much money — or any money, for that matter — so you can save your hard-earned cash for the dates you actually go on. If online dating is something you're thinking about, you really have nothing to lose by trying out a free dating site. 
Those of you who nominated POF shared your success stories, which were also great to hear, and praised it for walking that line between being detailed and smart but also super-easy to use and find people to meet with. Many of you noted that the service is free, and others bemoaned the fact that POF users aren't necessarily active and getting responses may be difficult. Read more in this nomination thread or this thread.

Setting up your profile involves a rather in-depth chemistry assessment of more than 70 questions. This means you'll have to think a little bit about your own personality, how others perceive you and what you want in a mate. Questions include whether you consider yourself productive and whether you're seen as stubborn. You answer on a scale, which is nice because it means your answers can be more nuanced than yes or no. There are several other questionnaires available to continue to flesh out your profile, but they're not required. Messaging and viewing user profiles is all free on Plenty of Fish. While our reviewers don't think the website is very well designed, the free mobile app is also an option that's super easy to use. The one downside to any service with free messaging is that you could feel overwhelmed if you find yourself with a flooded inbox. On average, the three fake accounts we set up for testing got 40 matches in 24 hours, the second highest of any service we tested. Of those, 22 percent were "top prospects," which is the site's way of saying those users are highly compatible with you.

How it works: Like a good wingman (or wing woman), Zoosk starts to understand you more and more as time goes on to help introduce you to the person you can spend the night or rest of your life with. The site's unique algorithm recognizes your preferences through the actions you take. The more you interact with the site, the better it can match you with your ideal human. 
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