The OG of the dating world, Match has been around since the '90s. It not only set the standard for dating apps, but also gives the most reasons to keep coming back. It's a friendly ecosystem where profiles reward extra effort, but photos aren't forgotten about. Searches are quick and easily tailored and you get daily matches that seem like more than just a reason to get you to spend money. Should you decide to open your wallet, it offers enough extra perks to feel like you've spent your money well.
That being said, services you pay for usually provide some extra user value to justify the price tag. There’s usually more advanced matching algorithms along with other bells and whistles, and because you must pay to use them, they tend to attract people who take online dating a little more seriously. Of course, many free sites have matching systems that work just as well as (if not better, in some cases) their paid competitors, and each dating website or app tends to have its own unique aspect that makes it stand out.
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Age-based niches: These sites are for people of a specific age. Baby boomers are overwhelmingly turning to the web to find a mate. Sites like Match.com and POF.com offer members a chance to search specifically for the age group that interests you, but SeniorPeopleMeet.com and OurTime.com are the two largest sites designed specifically for the baby boomer market.