These are newer services, like Hinge and Tinder, that take never-before-seen approaches to online dating. They are aimed toward young people who are glued to their phones. Layouts are much more organized and similar to a social media profile, but have fewer features than sites with desktop versions. On the plus side, this minimalistic setup makes it easier to interact with more people on a daily basis.
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The bottom line: The number of users might not compare to Tinder's just yet, but HER is making serious strides toward becoming a total boss of an app (and toward taking a ton of queer lady users away from Tinder). The low-pressure atmosphere is super inviting, and the fact that you can do anything from find a girlfriend to find friends to attend an LGBTQ movie night makes it unique for multiple reasons. It just rocks, okay?
The gist: Though it's not the most attractive setup, Plenty of Fish is a great newbie choice for people just dipping their toes into the world of online dating. As a tried and true option that's been around for over 15 years, the 30+ crowd is way more familiar with Plenty of Fish than they would be with newer apps or even OkCupid, which recently received a modern makeover. The advertising, lengthy questionnaires, and profiles are extremely traditional, making this a safe bet for non-millennials, divorcees, and single parents who are not in the mood to mess around. Oh yeah, and its 90 million registered users beats out almost every other dating site's stats — so you're guaranteed to never get bored.